|
For clear copy and bright ideas, call
01884 820482
or email.
|
 |
Report writing for recycling
agency WRAP
WRAP is a government agency that helps individuals, businesses and
local authorities to reduce waste and increase recycling. The aim
is the make better use of resources and help to tackle climate change.
In the summer of 2009, WRAP experts finished two long, detailed and
technical reports on the viability and future of mixed plastics recycling.
One of the reports was concerned with how to collect and separate mixed
plastics. The second focused on the commercial viability of recycling
the materials.
This is an important subject – but these reports were not exactly
easy reading. WRAP needed compelling executive summaries, written in
clear English, that would give a readable overview without sacrificing
accuracy. They also needed an even shorter, pithier general overview
of the reports.
Each of these reports were around 200 pages long, so there was a lot
of reading involved, and it was essential to get an in-depth understanding
of the technologies and the issues before writing the summaries.
I was more than comfortable doing this, as I’m not afraid of long
material, and I’m used to writing about technical and scientific
issues.
The executive summaries were used to promote the reports in the media,
to generate public interest and awareness. They helped WRAP to achieve
their ultimate aim, which is to promote recycling with consumers, business
and local authorities.
You can see the overall executive summary here (PDF).
|
