One of the secrets to great copywriting is storytelling. People are interested in stories. Stories get their attention. And it’s much easier to convince someone through a story than it is by banging them on the head with a raw sales pitch. Which is where case studies come in. Case studies are superb marketing tools [...]
Journalism
The secret to writing a great press release is simple: don’t. Don’t set out to write a press release. Instead, create an article – one that will grab the attention of the readership you’re targeting. If a journalist or editor picks up your press release, and immediately sees something which he knows will interest his [...]
Magazine articles for the Met Office
Articles for the Met Office magazine
Informative and intelligent articles that are also compelling for a wide audience, easy to understand and fascinating to read The UK’s Met Office publishes magazines designed to inform and entertain an extraordinarily wide range of people. Some are ordinary citizens interested in the weather – and who indirectly, through taxation, support the Met Office. Others are [...]
Article writing for Jersey Telecoms and Wave mobile
Articles for telecoms company
Jersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave. The magazine included case studies, news and detailed information about products and services to help customers improve their operations. I wrote a [...]