One of the secrets to great copywriting is storytelling. People are interested in stories. Stories get their attention. And it’s much easier to convince someone through a story than it is by banging them on the head with a raw sales pitch. Which is where case studies come in. Case studies are superb marketing tools [...]
Website text for Eliot Partnership The Eliot Partnership is the global insurance industry’s leading executive search firm. The London-based firm provides a full range of recruitment services for the insurance sector – helping its clients find, attract, reward and retain the most talented individuals in the industry. When it came time to launch a new [...]
Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]
Over many years I’ve written a range of news items and in-depth articles for multi-national manufacturing company FCI Electronics. FCI designs and manufactures connectors used in cars, telecoms, data storage, consumer electronics, industrial applications and medical instruments.
Making sure the corporate message is heard and understood – worldwide Nexans manufactures cables and cabling systems designed to raise industrial productivity, improve business performance, enhance security, and deliver network reliability. The company is a global player in the infrastructure, industry, building and Local Area Network (LAN) markets, with an industrial presence in 40 countries and commercial [...]