Informative and intelligent articles that are also compelling for a wide audience, easy to understand and fascinating to read The UK’s Met Office publishes magazines designed to inform and entertain an extraordinarily wide range of people. Some are ordinary citizens interested in the weather – and who indirectly, through taxation, support the Met Office. Others are [...]
Journalism – ideal experience for a copywriter
After University I trained as a journalist and qualified under the NCTJ training scheme (National Council for the Training of Journalists). Then I worked in newspapers for several years, as a reporter, crime reporter and news editor. I\’ve used these journalism skills to write articles and reports for businesses and organisations large and small. Whether you need material for your newsletters and magazines, to send to the media or to use online, my combination of journalism and copywriting expertise will show your expertise, experience, products and services in their best light.
Over many years I’ve written a range of news items and in-depth articles for multi-national manufacturing company FCI Electronics. FCI designs and manufactures connectors used in cars, telecoms, data storage, consumer electronics, industrial applications and medical instruments.
Making sure the corporate message is heard and understood – worldwide Nexans manufactures cables and cabling systems designed to raise industrial productivity, improve business performance, enhance security, and deliver network reliability. The company is a global player in the infrastructure, industry, building and Local Area Network (LAN) markets, with an industrial presence in 40 countries and commercial [...]
IT company Agresso creates software that handles financial transactions for major companies. The solutions compete with ERP (Enterprise Resource Planning) offerings from the likes of SAP and Oracle – although Agresso’s software often provides greater agility and value. The company needed to promote its services and solutions both to prospects and to existing clients, to [...]
The environment agency produces a range of magazines it sends out to anglers – who are a major source of revenue for the organisation. Fishermen are also highly useful to the agency, because they can act as eyes and ears on the ground and raise the alarm if there are any problems with water quality. [...]
Jersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave. The magazine included case studies, news and detailed information about products and services to help customers improve their operations. I wrote a [...]
For eight years I acted as editor of a business magazine, published up to four times a year. It was distributed to around 25,000 business clients of a nationwide collection of law firms. Each of the firms would send out the magazines to its business clients as a way of keeping them informed, demonstrating their [...]