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Article writing for Jersey Telecoms and Wave mobile

Journalism for telecoms companyJersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave.

The magazine included case studies, news and detailed information about products and services to help customers improve their operations.

I wrote a series of articles for both the Jersey Telecom and Wave editions. This involved creating highly readable articles about fairly ‘dense’ subject matter – such as structured cabling. I also produced lighter pieces, for example an interview with the owner of a sandwich shop who had won a business award.
While keeping the articles informative, I also helped the company sell its products and services. The tone had to be informative, friendly, professional and helpful – all of which helped to strengthen the Jersey Telecom and Wave brands.