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telecoms

Marketing brochures for Vodafone

Business -to-business copywriter for major telecoms company

Business -to-business copywriting for major telecoms company

Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]

in Brochures, Marketing, Portfolio, telecoms

Article writing for Jersey Telecoms and Wave mobile

Journalism for telecoms company

Articles for telecoms company

Jersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave. The magazine included case studies, news and detailed information about products and services to help customers improve their operations. I wrote a [...]

in Journalism, Portfolio, telecoms

Branding Pirelli

branding and product naming copywriter

Product naming for Pirelli

Pirelli is perhaps best known for tyres… and calendars. But the company also makes fibre optic cables. In fact, Pirelli makes many different types of fibre optic cable. The company needed a way to differentiate their core offerings so customers could relate to them and understand instantly the benefits they provide. The names needed to [...]

in Marketing, Portfolio, Technology, telecoms

The Tesco Mobile brand makes a promise – one of clear pricing and information, so that you always know where you stand. No confusion marketing here. Every word of every sentence has to keep this promise. Any lapse in clarity and precision could lose a customer’s trust. The challenge was to pack in enough information [...]

in Brochures, Marketing, Portfolio, telecoms