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technology

Does what it says in the headline

Press advert for data centre

Press advert for data centre

Press advert for data centre 2bm The essential thing with advertising is not to get too clever. Or obscure. Sometimes the best approach is to simply get the core benefits into the headline, then repeat them with some elaboration in the first sentence. Then build on that, focusing all the time on what’s in it [...]

in advertising, IT, Portfolio, Technology

Marketing brochures for Vodafone

Business -to-business copywriter for major telecoms company

Business -to-business copywriting for major telecoms company

Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]

in Brochures, Marketing, Portfolio, telecoms

Copy that squares the circle for Cube Consult

Marketing and branding text for consultancy

Marketing and branding text for ebusiness consultancy

Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable

in advertising, Brochures, Marketing, Portfolio

Articles, news and interviews for multi-national electronics firm FCI

Articles and news items for electronics manufacturer FCI

Articles and news items for electronics manufacturer FCI

Over many years I’ve written a range of news items and in-depth articles for multi-national manufacturing company FCI Electronics. FCI designs and manufactures connectors used in cars, telecoms, data storage, consumer electronics, industrial applications and medical instruments.

in Journalism, Portfolio, Technology

Brochures, direct mail, letters and mailers for software giant SAP

copywriting for software giant SAP

Brochures, direct mail and sales letters for SAP

Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]

in Brochures, IT, Portfolio, Software, Technology

Website copy for hard commodities trading company Autilla

Website text for commodities trading company Autilla

Website text for commodities trading company Autilla

Creating a consistent tone while explaining complex concepts Autilla is a relatively new company formed by a small team of broking experts, all them with extensive experience in the sphere of hard commodities trading. For those not familiar with the field, this essentially means gold, silver, platinum metals, similar precious metals and iron ore. The [...]

in Finance, Portfolio, Websites

Article writing for Jersey Telecoms and Wave mobile

Journalism for telecoms company

Articles for telecoms company

Jersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave. The magazine included case studies, news and detailed information about products and services to help customers improve their operations. I wrote a [...]

in Journalism, Portfolio, telecoms

Branding Pirelli

branding and product naming copywriter

Product naming for Pirelli

Pirelli is perhaps best known for tyres… and calendars. But the company also makes fibre optic cables. In fact, Pirelli makes many different types of fibre optic cable. The company needed a way to differentiate their core offerings so customers could relate to them and understand instantly the benefits they provide. The names needed to [...]

in Marketing, Portfolio, Technology, telecoms

Copywriting for the launch of new Adobe software

copywriting for software company

Copywriting and advertising writing for software firm Adobe

When Adobe launched a new version of Acrobat, I was asked to write a direct mail campaign, emailers and a series of press adverts specifically targeting the designer community in the UK. Adobe also wanted to promote its capabilities in other areas – specifically workflow solutions for large enterprises. The challenge was to explain what Adobe’s [...]

in Brochures, IT, Marketing, Portfolio, Software, Technology

The Tesco Mobile brand makes a promise – one of clear pricing and information, so that you always know where you stand. No confusion marketing here. Every word of every sentence has to keep this promise. Any lapse in clarity and precision could lose a customer’s trust. The challenge was to pack in enough information [...]

in Brochures, Marketing, Portfolio, telecoms