Atlantic Creative are specialists in graphic design and branding for the food service industries. They provide marketing expertise to some of the biggest and best known brands in the world. When it came time to produce a brochure to promote its own services, design agency Atlantic asked me to write the copy.
Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable
For Seiko, I was asked to write a marketing pitch for their new range of auto-relay kinetic watches – watches that need no battery and which draw their power from the wearer’s own movement. The copy was so convincing, I even bought a watch myself!
Pirelli is perhaps best known for tyres… and calendars. But the company also makes fibre optic cables. In fact, Pirelli makes many different types of fibre optic cable. The company needed a way to differentiate their core offerings so customers could relate to them and understand instantly the benefits they provide. The names needed to [...]
Some years ago – when print still ruled the roost and the web was in its infancy – I created a name for a large printing company that in one stroke delivered the basis of an entire brand. I was one of many copywriters asked to come up with a name for a major new print [...]
A positioning statement defines how you wish to be perceived. Once you get it right, it gives you the basis for communicating who you are and what you do. You can create one yourself by answering the following seven questions: Who are you? What business are you in? Who do you serve? What are the [...]