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direct mail

Name one of the three musketeers. I bet you said d’Artagnan. Bear with me on this one…. He’s not one of the three – they are Athos, Porthos and Aramis. D’Artagnan is the fourth member who joins them, the one people remember most, the hero of the story. But hold that thought for a moment, while we back [...]

in Marketing

Copy that squares the circle for Cube Consult

Marketing and branding text for consultancy

Marketing and branding text for ebusiness consultancy

Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable

in advertising, Brochures, Marketing, Portfolio

Brochures, direct mail, letters and mailers for software giant SAP

copywriting for software giant SAP

Brochures, direct mail and sales letters for SAP

Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]

in Brochures, IT, Portfolio, Software, Technology

Adverts and postcards for the Chagos environmental campaign

Chagos environmental campaign

Concepts and copy for environmental campaign

Creative campaign for environmental cause The Chagos Islands lie in the middle of the Indian Ocean – the world’s largest coral atoll made up of 55 tiny islands in quarter of a million square miles of the world’s cleanest seas. The official name for the islands is the British Indian Ocean Territory, and they have [...]

in advertising, Environment, Portfolio

Copywriting for the launch of new Adobe software

copywriting for software company

Copywriting and advertising writing for software firm Adobe

When Adobe launched a new version of Acrobat, I was asked to write a direct mail campaign, emailers and a series of press adverts specifically targeting the designer community in the UK. Adobe also wanted to promote its capabilities in other areas – specifically workflow solutions for large enterprises. The challenge was to explain what Adobe’s [...]

in Brochures, IT, Marketing, Portfolio, Software, Technology