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One of the secrets to great copywriting is storytelling. People are interested in stories. Stories get their attention. And it’s much easier to convince someone through a story than it is by banging them on the head with a raw sales pitch. Which is where case studies come in. Case studies are superb marketing tools [...]

in Marketing

Magazine articles for the Met Office

Articles for the Met Office magazine

Articles for the Met Office magazine

Informative and intelligent articles that are also compelling for a wide audience, easy to understand and fascinating to read The UK’s Met Office publishes magazines designed to inform and entertain an extraordinarily wide range of people. Some are ordinary citizens interested in the weather – and who indirectly, through taxation, support the Met Office. Others are [...]

in Environment, Journalism, Portfolio

Articles, news and interviews for multi-national electronics firm FCI

Articles and news items for electronics manufacturer FCI

Articles and news items for electronics manufacturer FCI

Over many years I’ve written a range of news items and in-depth articles for multi-national manufacturing company FCI Electronics. FCI designs and manufactures connectors used in cars, telecoms, data storage, consumer electronics, industrial applications and medical instruments.

in Journalism, Portfolio, Technology

Magazine articles for multi-national cable manufacturer Nexans

articles for corporate internal magazine

Articles for corporate magazine for French multi-national cable manufacturer

Making sure the corporate message is heard and understood – worldwide Nexans manufactures cables and cabling systems designed to raise industrial productivity, improve business performance, enhance security, and deliver network reliability. The company is a global player in the infrastructure, industry, building and Local Area Network (LAN) markets, with an industrial presence in 40 countries and commercial [...]

in Journalism, Portfolio

Articles for Environment Agency fishing magazines

articles for environment agency

Articles for fishing magazines

The environment agency produces a range of magazines it sends out to anglers – who are a major source of revenue for the organisation. Fishermen are also highly useful to the agency, because they can act as eyes and ears on the ground and raise the alarm if there are any problems with water quality. [...]

in Environment, Journalism, Portfolio

Article writing for Jersey Telecoms and Wave mobile

Journalism for telecoms company

Articles for telecoms company

Jersey Telecom used Bluesource magazine as a way of keeping its business customers informed of new products and services. A Guernsey edition provided the same service for business customers of mobile operator Wave. The magazine included case studies, news and detailed information about products and services to help customers improve their operations. I wrote a [...]

in Journalism, Portfolio, telecoms

A positioning statement defines how you wish to be perceived. Once you get it right, it gives you the basis for communicating who you are and what you do. You can create one yourself by answering the following seven questions: Who are you? What business are you in? Who do you serve? What are the [...]

in Articles, Marketing