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case study

One of the secrets to great copywriting is storytelling. People are interested in stories. Stories get their attention. And it’s much easier to convince someone through a story than it is by banging them on the head with a raw sales pitch. Which is where case studies come in. Case studies are superb marketing tools [...]

in Marketing

Brochures, direct mail, letters and mailers for software giant SAP

copywriting for software giant SAP

Brochures, direct mail and sales letters for SAP

Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]

in Brochures, IT, Portfolio, Software, Technology

Magazine articles for financial software company

articles for financial software company

Articles for financial software company Agresso

IT company Agresso creates software that handles financial transactions for major companies.  The solutions compete with ERP (Enterprise Resource Planning) offerings from the likes of SAP and Oracle – although Agresso’s software often provides greater agility and value. The company needed to promote its services and solutions both to prospects and to existing clients, to [...]

in Case study, IT, Journalism, Portfolio, Software, Technology

Quaggy River leaflet for the Environment Agency

Quaggy River leaflet for the Environment Agency thumbnail

Brochure for the Environment Agency

A case study to communicate the benefits of a river restoration The wonderfully-named Quaggy River runs through part of South-East London, including the boroughs of Bromley, Greenwich and Lewisham. The river regularly flooded, due to development on the flood plain, and the Environment Agency had carried out a huge amount of restoration work. The aim [...]

in Case study, Environment, Portfolio