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Name one of the three musketeers. I bet you said d’Artagnan. Bear with me on this one…. He’s not one of the three – they are Athos, Porthos and Aramis. D’Artagnan is the fourth member who joins them, the one people remember most, the hero of the story. But hold that thought for a moment, while we back [...]

in Marketing

Does what it says in the headline

Press advert for data centre

Press advert for data centre

Press advert for data centre 2bm The essential thing with advertising is not to get too clever. Or obscure. Sometimes the best approach is to simply get the core benefits into the headline, then repeat them with some elaboration in the first sentence. Then build on that, focusing all the time on what’s in it [...]

in advertising, IT, Portfolio, Technology

Copy that squares the circle for Cube Consult

Marketing and branding text for consultancy

Marketing and branding text for ebusiness consultancy

Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable

in advertising, Brochures, Marketing, Portfolio

For Seiko, I was asked to write a marketing pitch for their new range of auto-relay kinetic watches – watches that need no battery and which draw their power from the wearer’s own movement. The copy was so convincing, I even bought a watch myself!

in advertising, Portfolio

Adverts and postcards for the Chagos environmental campaign

Chagos environmental campaign

Concepts and copy for environmental campaign

Creative campaign for environmental cause The Chagos Islands lie in the middle of the Indian Ocean – the world’s largest coral atoll made up of 55 tiny islands in quarter of a million square miles of the world’s cleanest seas. The official name for the islands is the British Indian Ocean Territory, and they have [...]

in advertising, Environment, Portfolio

Ahhhh, recruitment advertising. Most of it is cheesy, done on the cheap and in a rush. All too often it ends up clichéd, unimaginative and dull. However, the ABN AMRO bank assignment was a little different. They wanted a quality product – one that would help them to attract the brightest and best young graduates [...]

in advertising, Brochures, Finance, Portfolio