Press advert for data centre 2bm The essential thing with advertising is not to get too clever. Or obscure. Sometimes the best approach is to simply get the core benefits into the headline, then repeat them with some elaboration in the first sentence. Then build on that, focusing all the time on what’s in it [...]
B2B
Does what it says in the headline
Press advert for data centre
Marketing brochures for Vodafone
Business -to-business copywriting for major telecoms company
Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]