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Does what it says in the headline

Press advert for data centre

Press advert for data centre

Press advert for data centre 2bm The essential thing with advertising is not to get too clever. Or obscure. Sometimes the best approach is to simply get the core benefits into the headline, then repeat them with some elaboration in the first sentence. Then build on that, focusing all the time on what’s in it [...]

in advertising, IT, Portfolio, Technology

Brochures, direct mail, letters and mailers for software giant SAP

copywriting for software giant SAP

Brochures, direct mail and sales letters for SAP

Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]

in Brochures, IT, Portfolio, Software, Technology

Magazine articles for financial software company

articles for financial software company

Articles for financial software company Agresso

IT company Agresso creates software that handles financial transactions for major companies.  The solutions compete with ERP (Enterprise Resource Planning) offerings from the likes of SAP and Oracle – although Agresso’s software often provides greater agility and value. The company needed to promote its services and solutions both to prospects and to existing clients, to [...]

in Case study, IT, Journalism, Portfolio, Software, Technology

Copywriting for the launch of new Adobe software

copywriting for software company

Copywriting and advertising writing for software firm Adobe

When Adobe launched a new version of Acrobat, I was asked to write a direct mail campaign, emailers and a series of press adverts specifically targeting the designer community in the UK. Adobe also wanted to promote its capabilities in other areas – specifically workflow solutions for large enterprises. The challenge was to explain what Adobe’s [...]

in Brochures, IT, Marketing, Portfolio, Software, Technology

Brochure writing and email marketing for Dell Professional Services

Copywriting for Dell brochure

Copywriting for Dell brochure

Dell is best known for affordable computer hardware. But the company also provides IT consultancy under the brand “Dell Professional Services.” The company needed to explain its relatively new offering to the target audience, and position itself as the cost-effective and reliable choice. I was asked to create the copy for a brochure and a [...]

in Brochures, IT, Portfolio, Technology