Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]
Software
Brochures, direct mail, letters and mailers for software giant SAP
Brochures, direct mail and sales letters for SAP
Magazine articles for financial software company
Articles for financial software company Agresso
IT company Agresso creates software that handles financial transactions for major companies. The solutions compete with ERP (Enterprise Resource Planning) offerings from the likes of SAP and Oracle – although Agresso’s software often provides greater agility and value. The company needed to promote its services and solutions both to prospects and to existing clients, to [...]
Copywriting for the launch of new Adobe software
Copywriting and advertising writing for software firm Adobe
When Adobe launched a new version of Acrobat, I was asked to write a direct mail campaign, emailers and a series of press adverts specifically targeting the designer community in the UK. Adobe also wanted to promote its capabilities in other areas – specifically workflow solutions for large enterprises. The challenge was to explain what Adobe’s [...]