Informative and intelligent articles that are also compelling for a wide audience, easy to understand and fascinating to read The UK’s Met Office publishes magazines designed to inform and entertain an extraordinarily wide range of people. Some are ordinary citizens interested in the weather – and who indirectly, through taxation, support the Met Office. Others are [...]
environment
Magazine articles for the Met Office
Articles for the Met Office magazine
Adverts and postcards for the Chagos environmental campaign
Concepts and copy for environmental campaign
Creative campaign for environmental cause The Chagos Islands lie in the middle of the Indian Ocean – the world’s largest coral atoll made up of 55 tiny islands in quarter of a million square miles of the world’s cleanest seas. The official name for the islands is the British Indian Ocean Territory, and they have [...]
Articles for Environment Agency fishing magazines
Articles for fishing magazines
The environment agency produces a range of magazines it sends out to anglers – who are a major source of revenue for the organisation. Fishermen are also highly useful to the agency, because they can act as eyes and ears on the ground and raise the alarm if there are any problems with water quality. [...]
Writing the Met Office Annual Report and Accounts
Copywriting for annual report and accounts
The UK’s Met Office includes around 30 pages of creative copy at the front of its Annual Report and Accounts, designed to inform stakeholders about the organisation’s work, its progress and advances in forecasting. It’s a wide audience, from senior MoD and Government figures to the business community, media and scientists. Generating the raw information [...]
The Waste & Resources Action Programme (WRAP) is a government agency that helps individuals, businesses and local authorities to reduce waste and increase recycling. The aim is the make better use of resources and help tackle climate change. I was asked to help create readable and compelling executive summaries of two very long, very technical [...]
Quaggy River leaflet for the Environment Agency
Brochure for the Environment Agency
A case study to communicate the benefits of a river restoration The wonderfully-named Quaggy River runs through part of South-East London, including the boroughs of Bromley, Greenwich and Lewisham. The river regularly flooded, due to development on the flood plain, and the Environment Agency had carried out a huge amount of restoration work. The aim [...]