2006 called – it wants its keywords back Search engine optimisation (SEO) is a hugely complex topic, and one that is subject to constant change. That is because Google is in a constant battle with ‘spammers’, who want their websites to rank highly, while Google wants to return the most relevant results for users. (There [...]
copywriting
Name one of the three musketeers. I bet you said d’Artagnan. Bear with me on this one…. He’s not one of the three – they are Athos, Porthos and Aramis. D’Artagnan is the fourth member who joins them, the one people remember most, the hero of the story. But hold that thought for a moment, while we back [...]
If there’s one question nearly all new clients will ask me it’s the simple, yet fundamental one: how much does it cost to have such-and-such written? You need a ballpark figure at least before you commit to using the services of any professional provider. Many business people who contact me haven’t used a copywriter before, [...]
If you need to write compelling sales copy for any kind of marketing materials, the obvious thing to do is to turn to a professional copywriter. But if you’re starting a new business, launching a new product or offering a new service, you may not have the budget available. You may need to write your [...]