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Name one of the three musketeers. I bet you said d’Artagnan. Bear with me on this one…. He’s not one of the three – they are Athos, Porthos and Aramis. D’Artagnan is the fourth member who joins them, the one people remember most, the hero of the story. But hold that thought for a moment, while we back [...]

in Marketing

It has been well documented that people tend to scan text on the internet rather than reading it. Research and statistics back this up, and most of us know it to be true from our own experience. The question is: how do you write scannable web copy? 1. Write powerful headlines Make sure your headlines are: Short Informative – give a summary [...]

in Marketing

If you need to write compelling sales copy for any kind of marketing materials, the obvious thing to do is to turn to a professional copywriter. But if you’re starting a new business, launching a new product or offering a new service, you may not have the budget available. You may need to write your [...]

in Marketing