Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable
For Seiko, I was asked to write a marketing pitch for their new range of auto-relay kinetic watches – watches that need no battery and which draw their power from the wearer’s own movement. The copy was so convincing, I even bought a watch myself!
A positioning statement defines how you wish to be perceived. Once you get it right, it gives you the basis for communicating who you are and what you do. You can create one yourself by answering the following seven questions: Who are you? What business are you in? Who do you serve? What are the [...]