Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]
brochures
Marketing brochures for Vodafone
Business -to-business copywriting for major telecoms company
Brochure and website for private healthcare firm
Copywriting of brochure and website for private healthcare specialists
Helping patients make the right choices Audiology specialists Pindrop Hearing wanted to communicate the benefits of good hearing and the options available to clients who are suffering from hearing loss. The Harley Street specialists wanted to position themselves as a leading specialist hearing aid consultant, showing that they understood the issues and could provide independent, [...]
Brochure for design agency Atlantic Creative
Copywriting for design and branding agency’s own brochure
Atlantic Creative are specialists in graphic design and branding for the food service industries. They provide marketing expertise to some of the biggest and best known brands in the world. When it came time to produce a brochure to promote its own services, design agency Atlantic asked me to write the copy.
Copy that squares the circle for Cube Consult
Marketing and branding text for ebusiness consultancy
Cube Consult asked me to help with their marketing and branding. I wanted to make Cube appear friendly, approachable and human, so I indulged in a little word play, designed to reinforce the branding and make it more memorable
Magazine articles for multi-national cable manufacturer Nexans
Articles for corporate magazine for French multi-national cable manufacturer
Making sure the corporate message is heard and understood – worldwide Nexans manufactures cables and cabling systems designed to raise industrial productivity, improve business performance, enhance security, and deliver network reliability. The company is a global player in the infrastructure, industry, building and Local Area Network (LAN) markets, with an industrial presence in 40 countries and commercial [...]
Brochures, direct mail, letters and mailers for software giant SAP
Brochures, direct mail and sales letters for SAP
Explaining the benefits of technology – in clear English SAP is one of the world’s biggest software companies – creators of the one of the leading ERP (enterprise resource planning) solutions. This is the kind of software used to run major corporations – and it can handle everything from controlling robots on the factory floor [...]
Ahhhh, recruitment advertising. Most of it is cheesy, done on the cheap and in a rush. All too often it ends up clichéd, unimaginative and dull. However, the ABN AMRO bank assignment was a little different. They wanted a quality product – one that would help them to attract the brightest and best young graduates [...]
Writing the Met Office Annual Report and Accounts
Copywriting for annual report and accounts
The UK’s Met Office includes around 30 pages of creative copy at the front of its Annual Report and Accounts, designed to inform stakeholders about the organisation’s work, its progress and advances in forecasting. It’s a wide audience, from senior MoD and Government figures to the business community, media and scientists. Generating the raw information [...]
Copywriting for the launch of new Adobe software
Copywriting and advertising writing for software firm Adobe
When Adobe launched a new version of Acrobat, I was asked to write a direct mail campaign, emailers and a series of press adverts specifically targeting the designer community in the UK. Adobe also wanted to promote its capabilities in other areas – specifically workflow solutions for large enterprises. The challenge was to explain what Adobe’s [...]
Brochure writing and email marketing for Dell Professional Services
Copywriting for Dell brochure
Dell is best known for affordable computer hardware. But the company also provides IT consultancy under the brand “Dell Professional Services.” The company needed to explain its relatively new offering to the target audience, and position itself as the cost-effective and reliable choice. I was asked to create the copy for a brochure and a [...]