Maybe it wasn’t Luke who rescued Darth Vader from the Dark Side but the guy from the canteen all along One of comedian Eddie Izzard’s most famous routines is set in the canteen of the Death Star, where arch villain Darth Vader meets his nemesis in the shape of a hapless catering flunkie who only [...]
Marketing
Name one of the three musketeers. I bet you said d’Artagnan. Bear with me on this one…. He’s not one of the three – they are Athos, Porthos and Aramis. D’Artagnan is the fourth member who joins them, the one people remember most, the hero of the story. But hold that thought for a moment, while we back [...]
There are many ways to approach the writing of blog posts and this is only one of them. But if you always cover off these 12 essential steps, you should reach blogging heaven in short order. 1. Have an idea This is the tricky part, I admit. What you really need is a clear and focused [...]
If there’s one question nearly all new clients will ask me it’s the simple, yet fundamental one: how much does it cost to have such-and-such written? You need a ballpark figure at least before you commit to using the services of any professional provider. Many business people who contact me haven’t used a copywriter before, [...]
It has been well documented that people tend to scan text on the internet rather than reading it. Research and statistics back this up, and most of us know it to be true from our own experience. The question is: how do you write scannable web copy? 1. Write powerful headlines Make sure your headlines are: Short Informative – give a summary [...]
One of the secrets to great copywriting is storytelling. People are interested in stories. Stories get their attention. And it’s much easier to convince someone through a story than it is by banging them on the head with a raw sales pitch. Which is where case studies come in. Case studies are superb marketing tools [...]
If you need to write compelling sales copy for any kind of marketing materials, the obvious thing to do is to turn to a professional copywriter. But if you’re starting a new business, launching a new product or offering a new service, you may not have the budget available. You may need to write your [...]
Marketing brochures for Vodafone
Business -to-business copywriting for major telecoms company
Helping telecoms company connect with business clients I’ve worked on many projects over the years for telecoms clients, many of them mobile phone operators who want to improve communications with customers. For Vodafone, for example, I’ve written marketing materials aimed at both consumers and business clients. One example was a brochure designed to win new [...]
Brochure and website for private healthcare firm
Copywriting of brochure and website for private healthcare specialists
Helping patients make the right choices Audiology specialists Pindrop Hearing wanted to communicate the benefits of good hearing and the options available to clients who are suffering from hearing loss. The Harley Street specialists wanted to position themselves as a leading specialist hearing aid consultant, showing that they understood the issues and could provide independent, [...]
Brochure for design agency Atlantic Creative
Copywriting for design and branding agency’s own brochure
Atlantic Creative are specialists in graphic design and branding for the food service industries. They provide marketing expertise to some of the biggest and best known brands in the world. When it came time to produce a brochure to promote its own services, design agency Atlantic asked me to write the copy.